For Elizaveta Dulgheru, founder and manager of the online store 3debine.md, the journey into e-commerce started from a very practical need: more time and a more sustainable business model.

“We are local producers of honey and other natural products, and we used to go to farmers’ markets every weekend, which was a bit tiring,” says the entrepreneur.

Regular participation in trade fairs generated sales, but took up almost every weekend. This naturally led to the question: How can they continue to sell without sacrificing their personal time?

“We decided we needed to keep selling, but find a way that wouldn't take over our weekends. And the decision was to open an online store.”

Migrating to Shopify, done without IT help

In 2026, the entrepreneur decided to take another important step and build her online store on the Shopify platform. She handled the migration and setup process herself, including integrating the tools the store needed to run.

Her experience shows that launching or upgrading an online store can be done even without advanced programming knowledge, thanks to platforms that simplify the process and let entrepreneurs manage most of the technical work themselves.

Why she chose Paynet Business

Customers increasingly asked to pay by card, so for online payment processing Elizaveta looked at several options available on the market.

“For payment processing I chose Paynet Business because it's an easy way to process card payments on the online store.”

The entrepreneur says the simplicity of the process made the difference. She tried several options, but working with Paynet Business turned out to be simpler and less bureaucratic. The whole process was done online, from the request and receiving the offer to signing the contract and integrating the payment solution. Within just a few days, card payments were already up and running. For a growing online store, the speed of implementation also meant being able to start accepting payments without administrative delays.

After launching card payments, the “3debine.md” team noted several benefits:

• Fast payment processing

• Zero commission for the first 30 days

• Efficient communication with the support team

The store mainly serves customers in the Republic of Moldova, but it also receives orders from Moldovans living abroad.

“No matter which country the card was issued in, you can make a payment on our site. There's no obstacle,” says Elizaveta.

A message for entrepreneurs just starting out

For entrepreneurs who have an online store but don't yet offer the option to pay by card, integrating a payment solution can help increase the number of buyers and reduce cart abandonment. A simple, accessible payment experience lets customers complete their purchase directly on the site, including those who prefer to pay by card.

The “3debine.md” store's experience shows that a local producer can turn a sales model dependent on fairs into a functional, accessible online business, ready to serve both customers at home and those in the diaspora.

Merchants who connect to Shopify through Paynet Business get zero transaction commission in the first month, up to a threshold of 100,000 lei in receipts. Campaign terms and conditions.

About Paynet

Paynet is a leading FinTech company in Moldova, specializing in B2B and B2C technology projects. Its portfolio includes electronic payment processing, integration through the national MIA payment system, local and international transfers via Sapi and SEPA, Visa/Mastercard card transfers, loyalty program management, and online payment solutions.

Adelina Țăruș, from Sângerei, and her partner Sinan Aydin, from Turkey, have been together for almost three years. Wanting to build something of their own, they decided to launch S&A Collection, an online clothing store. To turn their idea into reality, they traveled to Istanbul, visited several factories, and chose a manufacturer to produce their own designs. Today, the brand's signature product is the Confident T-shirt, with a unisex cut designed to fit a wide range of body types.

Shopify - the platform they built their business on

For their online store, they chose Shopify, one of the most widely used e-commerce platforms in the world.

“Shopify has a lot of advantages. It's an international platform, it supports multiple languages, and it offers plenty of tools for managing an online store,” says Sinan.

The products were ready. The business plan was worked out down to the smallest detail. But one essential piece was missing: the ability for customers to pay online.

That's exactly where the first difficulties appeared. Integrating online payments turned out to be more complicated than they expected, and the project was put on hold for a while.

“We talked to several banks, but the information was confusing and we didn't understand what the next steps were. At one point, we gave up,” recalls Adelina Țăruș.

Integrating Paynet Business changed everything

Things changed after they reached out to Paynet Business.

“We thought about the online store again and called Paynet Business directly. We spoke with one of their specialists, and in just three business days, Paynet Business was already integrated into Shopify,” says Adelina.

Sinan says the ease with which Paynet Business integrated with Shopify was one of the deciding factors in choosing the service.

“Paynet Business has direct integration with Shopify. There was no need for complicated procedures. We ran the tests, checked the payments, and the store was ready to launch.”

Beyond the integration itself, the two also value the technical support they received.

“Whenever we had a question, the answers came very quickly. We even communicate through Telegram, and we're guided step by step,” says Sinan.

Today, thanks to Paynet Business, S&A Collection customers can pay with Visa, Mastercard, MIA, Apple Pay, Google Pay, or other cards issued abroad. Their orders reach not only Moldova but also Belgium, France, Italy, the Czech Republic, and more than 20 other countries.

A simple experience for customers

For orders coming through Instagram, Facebook, or TikTok, payment can also be made through a simple link generated via Paynet Business.

“We send the customer a link, they enter their card details, and the payment goes through in a matter of seconds,” explains Adelina.

She says a simple payment process directly influences the purchase decision.

“If paying is complicated, the customer might abandon the order. When the whole thing takes a few seconds, the chances they'll complete the purchase are much higher.”

Speed matters for entrepreneurs too.

“We see the payments in Paynet Business right away, and transfers happen fast. We save time, money, and a lot of stress,” she says.

Based on their own experience, they recommend the Shopify–Paynet Business combination as a solution that simplified their work from day one.

“I wholeheartedly recommend Paynet Business, because it offers exactly what you need: fast integration, a simple payment process for customers, and support whenever you need it,” concludes Adelina Țăruș, founder of S&A Collection.

What's more, merchants who connect to Shopify through Paynet Business get zero transaction fees in their first month, up to 100,000 lei in revenue. Campaign terms.

About Paynet

Paynet is a leading FinTech company in Moldova, specializing in B2B and B2C technology projects. Its portfolio includes electronic payment processing, integration with the national MIA payment system, local and international transfers via Sapi and SEPA, card-to-card transfers via Visa/Mastercard, loyalty program management, and online payment solutions.

Cartum, together with Paynet Business and Nova Post, has prepared advantageous benefits for their clients. Take advantage of our special offer and create an online store under highly favorable conditions. Find more details in the article.

Launching an online store in Moldova is simple and rewarding: benefit from several months of free website usage from Cartum, discounts on Nova Post delivery services, and discounts on connecting online payments through Paynet Business. Our offer helps you reduce launch costs, start selling faster, and provide your clients with the best payment and delivery methods.

Cartum Capabilities

Cartum is a platform for creating online stores. We have over 10 years of experience in e-commerce and more than 12,000 clients across Ukraine, Moldova, Romania, Italy, Bulgaria, and other European countries. We offer a ready-to-use solution that allows you to launch online sales in just a few days. With us, you focus on developing your business, not on solving technical problems.

An online sales website built on Cartum represents an alternative to classic development and eliminates the long waiting periods required to build an online store. There is no more need to wait for website development—all sales functions, designs, and integrations are already available. You get access to them immediately after submitting your website creation request. No additional programming services or technical knowledge are required.

After creating an online store on Cartum, you will benefit from:

• Romanian and Russian languages available by default on the website, with the option to add any other language versions and currencies;

• Over 300 modern designs ready for various niches;

• Chat support within the website's administration panel, where you can communicate with platform specialists and receive help on all product-related aspects;

• Integrations with online payment and delivery services, alongside the possibility to connect other integrations via API;

• Wholesale sales features;

• A technically prepared website for search engine optimization, featuring all necessary tools for SEO specialists;

• A modern mobile version of the website, and much more.

Websites created on the platform are hosted on servers in France, which ensures their secure and stable operation. The platform's specialists handle hosting, online store protection against cyber attacks, and other technical aspects, including website updates. Thus, entrepreneurs can dedicate all their time to business development without having to manage technical issues. All you have to do is configure and fill the website with information, pay the subscription, and connect a domain. In this way, you can quickly and easily launch your own online store from scratch.

Integration with Nova Post

Nova Post is an international logistics operator that has been active in Moldova for over 12 years. The company's network in Moldova includes 59 offices, 296 parcel lockers, 356 Pick Up points, and three sorting centers. Additionally, the company provides deliveries across the entire country and courier delivery to specific addresses. Thus, buyers can receive their orders in the manner most convenient to them: at an office, at a parcel locker, at a pick-up point, or via courier to their address.

Nova Post offers both local delivery within Moldova and international delivery to 16 countries in Europe and the USA. Delivery times within the country start from one day, and in Chișinău delivery can be completed on the same day, allowing online stores to ship orders quickly and provide clients with a convenient service.

The integration between Cartum and Nova Post allows buyers to choose their desired office, parcel locker, or Pick Up point directly during the checkout process. This simplifies the buying process, reduces the number of additional clarifications between the store and the client, and makes delivery as convenient as possible for the buyer. Clients can also opt for courier delivery and receive the order at their desired address. Furthermore, recipients can easily track the entire route of the package from shipment to delivery in the new Nova Post app. The status is updated in real-time, so users always know where the order is and when it is scheduled to be delivered.

Integration with Paynet Business

Paynet Business is a solution provided by Paynet, the leader of the fintech market in Moldova, specializing in B2B and B2C technological projects. The company's portfolio includes electronic payment processing, acceptance of Visa and Mastercard card payments, as well as electronic wallet payments, and integration with the national payment system MIA, which ensures instant transfers.

By connecting Paynet Business to the online store created on Cartum, you will offer clients a fast, convenient, and secure method to pay for their orders. To create a Paynet business account and subsequently connect the integration, it is required to have a registered business in Moldova. Details about connecting the integration can be found in our instructions.

Promotional Offer from Cartum, Nova Post, and Paynet Business

Cartum, together with its partners, Nova Post and Paynet Business, has prepared special promotional offers for you. The conditions for obtaining the bonuses are very simple:

• Cartum: Upon creating an online store on Cartum, you can benefit from 2 months of free website usage after the first payment. The main condition of the promotion is to create a site on Cartum and be a Nova Post or Paynet Business client.

• Nova Post: Offers Cartum clients a 10% discount on delivery services until July 31, 2026. Important: the promotion is valid only for users who do not yet have a contract with Nova Post. If you already use the company's services, you can still benefit from 2 months of free website usage when creating an online store on Cartum.

• Paynet: Offers a 50% discount on registration in the payment system. To benefit from this bonus, it is sufficient to be a Cartum client and connect the integration to your website.

📅 The promotional offers are valid from June 17 to July 31, 2026.

Conclusion

Cartum, Nova Post, and Paynet Business cover the core needs an entrepreneur faces when launching online sales: website creation, delivery organization, and online payment setup. Thanks to ready-to-use integrations, an online store created on Cartum can function immediately with the services buyers prefer and process orders without difficulties.

You will be able to launch a site on Cartum, connect delivery through Nova Post, accept payments via Paynet Business, and benefit from the special conditions offered by the partners. Complete the application to create an online store on Cartum and start using tools prepared for sales.