For Elizaveta Dulgheru, founder and manager of the online store 3debine.md, the journey into e-commerce started from a very practical need: more time and a more sustainable business model.

“We are local producers of honey and other natural products, and we used to go to farmers’ markets every weekend, which was a bit tiring,” says the entrepreneur.

Regular participation in trade fairs generated sales, but took up almost every weekend. This naturally led to the question: How can they continue to sell without sacrificing their personal time?

“We decided we needed to keep selling, but find a way that wouldn't take over our weekends. And the decision was to open an online store.”

Migrating to Shopify, done without IT help

In 2026, the entrepreneur decided to take another important step and build her online store on the Shopify platform. She handled the migration and setup process herself, including integrating the tools the store needed to run.

Her experience shows that launching or upgrading an online store can be done even without advanced programming knowledge, thanks to platforms that simplify the process and let entrepreneurs manage most of the technical work themselves.

Why she chose Paynet Business

Customers increasingly asked to pay by card, so for online payment processing Elizaveta looked at several options available on the market.

“For payment processing I chose Paynet Business because it's an easy way to process card payments on the online store.”

The entrepreneur says the simplicity of the process made the difference. She tried several options, but working with Paynet Business turned out to be simpler and less bureaucratic. The whole process was done online, from the request and receiving the offer to signing the contract and integrating the payment solution. Within just a few days, card payments were already up and running. For a growing online store, the speed of implementation also meant being able to start accepting payments without administrative delays.

After launching card payments, the “3debine.md” team noted several benefits:

• Fast payment processing

• Zero commission for the first 30 days

• Efficient communication with the support team

The store mainly serves customers in the Republic of Moldova, but it also receives orders from Moldovans living abroad.

“No matter which country the card was issued in, you can make a payment on our site. There's no obstacle,” says Elizaveta.

A message for entrepreneurs just starting out

For entrepreneurs who have an online store but don't yet offer the option to pay by card, integrating a payment solution can help increase the number of buyers and reduce cart abandonment. A simple, accessible payment experience lets customers complete their purchase directly on the site, including those who prefer to pay by card.

The “3debine.md” store's experience shows that a local producer can turn a sales model dependent on fairs into a functional, accessible online business, ready to serve both customers at home and those in the diaspora.

Merchants who connect to Shopify through Paynet Business get zero transaction commission in the first month, up to a threshold of 100,000 lei in receipts. Campaign terms and conditions.

About Paynet

Paynet is a leading FinTech company in Moldova, specializing in B2B and B2C technology projects. Its portfolio includes electronic payment processing, integration through the national MIA payment system, local and international transfers via Sapi and SEPA, Visa/Mastercard card transfers, loyalty program management, and online payment solutions.