Adelina Țăruș, from Sângerei, and her partner Sinan Aydin, from Turkey, have been together for almost three years. Wanting to build something of their own, they decided to launch S&A Collection, an online clothing store. To turn their idea into reality, they traveled to Istanbul, visited several factories, and chose a manufacturer to produce their own designs. Today, the brand's signature product is the Confident T-shirt, with a unisex cut designed to fit a wide range of body types.
Shopify - the platform they built their business on
For their online store, they chose Shopify, one of the most widely used e-commerce platforms in the world.
“Shopify has a lot of advantages. It's an international platform, it supports multiple languages, and it offers plenty of tools for managing an online store,” says Sinan.
The products were ready. The business plan was worked out down to the smallest detail. But one essential piece was missing: the ability for customers to pay online.
That's exactly where the first difficulties appeared. Integrating online payments turned out to be more complicated than they expected, and the project was put on hold for a while.
“We talked to several banks, but the information was confusing and we didn't understand what the next steps were. At one point, we gave up,” recalls Adelina Țăruș.
Integrating Paynet Business changed everything
Things changed after they reached out to Paynet Business.
“We thought about the online store again and called Paynet Business directly. We spoke with one of their specialists, and in just three business days, Paynet Business was already integrated into Shopify,” says Adelina.
Sinan says the ease with which Paynet Business integrated with Shopify was one of the deciding factors in choosing the service.
“Paynet Business has direct integration with Shopify. There was no need for complicated procedures. We ran the tests, checked the payments, and the store was ready to launch.”
Beyond the integration itself, the two also value the technical support they received.
“Whenever we had a question, the answers came very quickly. We even communicate through Telegram, and we're guided step by step,” says Sinan.
Today, thanks to Paynet Business, S&A Collection customers can pay with Visa, Mastercard, MIA, Apple Pay, Google Pay, or other cards issued abroad. Their orders reach not only Moldova but also Belgium, France, Italy, the Czech Republic, and more than 20 other countries.
A simple experience for customers
For orders coming through Instagram, Facebook, or TikTok, payment can also be made through a simple link generated via Paynet Business.
“We send the customer a link, they enter their card details, and the payment goes through in a matter of seconds,” explains Adelina.
She says a simple payment process directly influences the purchase decision.
“If paying is complicated, the customer might abandon the order. When the whole thing takes a few seconds, the chances they'll complete the purchase are much higher.”
Speed matters for entrepreneurs too.
“We see the payments in Paynet Business right away, and transfers happen fast. We save time, money, and a lot of stress,” she says.
Based on their own experience, they recommend the Shopify–Paynet Business combination as a solution that simplified their work from day one.
“I wholeheartedly recommend Paynet Business, because it offers exactly what you need: fast integration, a simple payment process for customers, and support whenever you need it,” concludes Adelina Țăruș, founder of S&A Collection.
What's more, merchants who connect to Shopify through Paynet Business get zero transaction fees in their first month, up to 100,000 lei in revenue. Campaign terms.
About Paynet
Paynet is a leading FinTech company in Moldova, specializing in B2B and B2C technology projects. Its portfolio includes electronic payment processing, integration with the national MIA payment system, local and international transfers via Sapi and SEPA, card-to-card transfers via Visa/Mastercard, loyalty program management, and online payment solutions.
