On December 31, at the Top Brands Awards 2025, Paynet Business reaffirmed its position as a leader in Innovation and Technology. This achievement is driven entirely by the digitalization of financial services for companies across the country.

Transforming traditional banking processes into 100% digital workflows has become the daily mantra for our employees and clients alike. Why? Because we have organized an entire economic ecosystem within a single application. And yes, we prove every year that this is possible. We debated the skeptics, went against the grain of the conservatives, and succeeded in changing the vision of the business market.

"I enjoy talking to our clients, hearing their success stories, and learning how we helped achieve them. Whether it’s an increased payment rate through the introduction of payment links, or having more time for strategic sessions thanks to the mobile app and its available features." — Călin Gryadcenko, CEO Paynet

Sometimes we are viewed as pioneers of digitalization. Other times, we are discussed in a philosophical light—that we have managed to turn digitalization into a lifestyle. However, for us, innovation means transforming slow, bureaucratic financial processes into fast, simple digital experiences accessible to any company, regardless of the client's status: whether a start-up or a mature business.

The company aims not only to launch new features but focuses on solving the real problems firms face. We do this by constantly developing alternative payment solutions that reduce costs and simplify daily operations, such as QR MIA, MIA RTP, or Tap2Pay (the tool that transforms a phone into a payment terminal).